There is a place in the heart of Italian institutions where history meets the present and looks toward the future. It is the Sala della Regina in Palazzo Montecitorio, seat of the Chamber of Deputies, which on March 28, 2026, hosted the 4th edition of Italiano Vero – Made in Italy – Excellence in the World. An event that celebrates what makes Italy recognizable and admired worldwide: its unique ability to transform culture, craftsmanship, and vision into excellence.

In this prestigious context, Litrico Fashion House played a leading role alongside other examples of excellence, sharing its testimony as a historic Maison and symbol of Italian High Fashion for Men.

An institutional stage for Made in Italy

The initiative, organized by the Rotary Club Roma Polis and established as an Interclub of the Rotary and Rotaract clubs of District 2080, brought together institutions, stakeholders, and some of Italy’s most representative manufacturing entities.

The proceedings were opened by the President of the Chamber, Dr. Lorenzo Fontana, while the talk show was hosted by journalist and LUISS professor Francesco Giorgino, who led a discussion rich in content and vision.

The presence of companies that symbolize Made in Italy and prominent institutional figures made the event a moment of concrete dialogue on the value of Italian manufacturing in the world, bridging tradition and innovation.

The voice of tradition: Luca Litrico

Representing the Maison was Luca Litrico, the third generation of the family that contributed decisively to the birth and spread of Italian men’s fashion worldwide.

His speech offered a profound reflection on the cultural value of the men’s suit, understood not just as a garment, but as an expression of cultural identity, a social language, and a symbol of timeless elegance.

His account powerfully highlighted the vision of founder Angelo Litrico, who as early as 1945 recognized the potential of Italian High Fashion for Men as a vehicle for culture and international prestige. This vision led the Maison to cross national borders, participating in World Expos and the most important international runways as early as the 1950s.

Today, that same vision continues to live on through a skillful balance between respect for tradition and openness to innovation, always keeping the concept of Elegance and entirely Italian production at its core.

Craftsmanship as cultural heritage

The participation of Litrico Fashion House in an event of such institutional importance represents much more than recognition: it is a confirmation of the central role of craftsmanship in building Italian identity.

Bespoke tailoring is not just technique. It is time, dedication, and a culture of detail. It is knowledge passed down from generation to generation, transforming a fabric into a unique work capable of telling a story.

In an era dominated by speed and standardization, the value of craftsmanship becomes even more precious. It is what distinguishes Made in Italy in the world: the ability to combine beauty and quality, creativity and rigor, innovation and memory.

Made in Italy as a shared vision

The event saw the participation of numerous symbolic entities from the Italian production landscape, testifying to a system that, despite the diversity of sectors, shares the same founding values: excellence, authenticity, and passion.

Among the most significant moments was the presentation of the 2026 Italiano Vero Award to chef Fabio Pompanin, an example of how Italian talent continues to stand out even in the contemporary international scene.

A word of thanks and a look to the future

Litrico Fashion House wishes to express its sincere thanks to the organizers, the institutions, and all those who made an event of such high cultural and symbolic value possible.

Special thanks to the Rotary Club Roma Polis, the Chamber of Deputies, and all the speakers and participants who, with their contribution, brought to life a moment of authentic and inspiring discussion.

Being present in a context like this means reaffirming, once again, the Maison’s commitment to representing and promoting Italian excellence in the world.

Preserving excellence, innovating with responsibility

The history of Litrico Fashion House is, ultimately, the history of Made in Italy itself: a journey made of intuition, courage, and passion, capable of crossing eras and transformations without ever losing its identity.

Today more than ever, the future of men’s elegance lies in the ability to preserve this heritage and, at the same time, reinterpret it with contemporary sensitivity.

Because a bespoke suit is never just a suit.

It is Style. It is culture. It is history. It is Italy!