Luca Litrico signs his first T-shirt Made in Italy
Fashion is a tale of times. Like any form of art, it finds a way to immortalize a specific historical moment with its language. For the first time in the history of Sartoria Litrico, we released the first T-Shirt signed by Luca Litrico. It was born because its time has come, and we wanted to immortalize it with the help of a young influencer, the singer Leonardo Zaccaria. It’s unisex and a representation of nonviolence and peace.
Unisex fashion: a bit of history
The t-shirt with the rainbow lion was born as a symbol of peace and is dedicated to everyone and every age, on the notes of a unisex fashion that invites you to choose what you love. Unisex fashion has ancient and innovative roots: Coco Chanel already invited women to wear trousers, and before her, Paul Poiret freed women’s clothing from the cages of late 19th century corsets and crinolines.
After the First World War, which favored the passage for women on the most comfortable and practical men’s clothes, it was the turn of the divas Greta Garbo, Marlene Dietrich, and Katherine Hepburn, to wear trousers and jackets to normalize the look on women.
Luca Litrico’s new T-shirt for one world only
The clothing we choose is our way of telling the world who we are. The new Luca Litrico T-Shirt wants to communicate a message of peace and love, whatever is our origin, faith, skin color, language, or tradition. It has a simple and sophisticated design, focuses on quality, like any other product by Sartoria Litrico: it is made entirely in Italy, in 100% cotton jersey 180 gr./meter.
The design, the iconic winged lion, is embroidered on the chest with shades and details done in a Workmanlike manner, in colors that recall the symbolic rainbow flag of the Peace and Love. Ideal for a casual outfit or for a dandy and fusion look, to be worn perhaps under a jacket. The Luca Litrico T-shirt is a choice that speaks of peace and love, of rejection of violence, injustice, and oppression. We have always dressed our customers with the aim of bringing out their personalities in the best possible way. Our only goal is that, when they are at home deciding what to wear before going out, they take a Litrico garment because it makes them feel good, with themselves and with others.