Slow Fashion and Fast Fashion: Slow life comes true
Some things have changed after a year of pandemic. One of them is our environmental awareness: many of us have begun to look at previously normal gestures with another eye. The much-discussed issue of Fast Fashion and Slow fashion is born from this new era, in which our routine choices are being questioned.
It had never occurred to anyone that buying a T-shirt in a large clothing store had social, economic and potentially destructive implications on the other side of the world. Today, we often find ourselves questioning the purchase in front of that shirt: where was it made, what it is made of, what is the reason why it’s so cheap. Because yes, there is always a reason and it often hides a story that we don’t really want to hear.
Before Fast Fashion, there was Slow fashion, even if it wasn’t called that way. Until the eighties, it was unknown the need to always have the latest fashion garment, we purchased a dress, a suit, a t-shirt after reasoned and thoughtful thoughts. If you needed it then you bought it.
Before this era, there was the tailor. Who worked respecting his craftsmanship, respecting every centimeter of fabric he had available, to give in exchange a garment that would last – really – long. This is how the High Fashion Ateliers, Male and Female, were born, which created Made in Italy in the world and which, finally, are returning to the center of attention, with their continuous stylistic research, which put the Customer at the center.
Today’s Slow Fashion
Today’s Slow Fashion gives a big welcome back to the sustainable working dimension of the product while respecting the people who makes it, the raw material used to do it and, finally, the customer. The fabrics chosen by Slow Fashion are all natural and reliable, and the customer is the canvas on which those unique clothes take shape, in a planning aimed not at quantity but at quality of small productions.
The slow and traditional pace of all this, in 2021 acquires the contours of modernity, thanks to new technologies and research. The art of tailoring is enriched with the future. This is the case of the new DEFENDER fabric, born from the historical commitment in the wool manufacturing of Fratelli Tallia di Delfino and from the Polygiene company.
The fabric born from this collaboration, adopted by Sartoria Litrico for its new creations, is a fabric that has the same elegance as all the others worked entirely in Biella, the home of excellent draperies, but enriched with exclusive collaboration of the prestigious Swedish company Polygiene.
How? Let’s start with science and end with the fabric: the silver chloride, applied to the fabric in the final weaving phase, makes the fabrics you choose both safe and elegant. With the simultaneous application of multiple treatments, the consumption of water and energy is reduced, further reducing the already reduced environmental impact of tailoring that has remained faithful to tradition.
The resulting DEFENDER
The resulting DEFENDER fabric is therefore enriched by the ViralOff treatment, patented by the Swedish company Polygiene, and has these characteristics:
- Able to eliminate 99% of Viruses
- Effective and guaranteed for 6 dry cleanings
- Protective against various viruses such as: SARS-CoV-2, OC43 Human Coronavirus, Influenza Type A – Swine flu H1N1 and H3N2.
Research on raw materials is part of the context of the Green Economy which is in a true revolution moment, in which Slow Fashion will once again become the protagonist of Fashion with fabrics born from small productions, 100% natural, 100% cared for with love.
Our watchwords, “tradition, innovation and elegance handmade in Italy“, acquire more and more modernity in each passing minute. We can’t wait to “dress” you again with the Litrico style.